Blip
Break the habit of swearing
Design brief was to come up with a novel idea for a mobile application, that is not similar to any existing app. I came up with an idea for a mobile app that will help its users overcome their habit of swearing.
Deliverable
Mobile Application
Branding
Duration
1 Week
My Role
App Design
Identity Design
Like any bad habit, swearing is easy to pick up but it's difficult to break. People tend to swear in different contexts. One might swear when one is frustrated or to emphasise a point or to be funny. The most important part in cutting out the bad language is being reminded of not using a cuss word right after one uses it.
Concept of the app is that it will guide its users to overcome the habit of swearing by using speech recognition technology.
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How Will The App Work
Branding
Naming the app
A name of the app must capture the working of an app in a crisp way. To do so, I brainstormed several ideas. They are as following.
Final Name and Tagline
Beep + Lip = Blip
TV Series or movies often use ‘bleep’ or ‘beep’ sound to censor swear words. Here spelling of the word is tweaked a little to include lip into its spelling.
Deciding the look and feel
Look and feel of an application has to be aligned with the purpose of the app. To represent that I created a mood board.
Designing the logo
Explorations
Final Logo Design
Style Guide
Onboarding Flow
Key Screens