Piggly
Money handling made easy for kids
Piggly is an app that helps kids understand the value of money. Children can keep an account of their allowances. They can save money for particular goals and they can also learn about money saving with video stories.
Deliverable
High Fidelity Screens of Core Functionality
Duration
3 Days (Design Challenge)
My Role
UX Design
UI Design
Why Piggly?
Money management is an important skill but unfortunately it is not a part of our formal education system. Therefore the responsibility to teach children about money falls on the shoulders of parents. Many times parents do not have time to teach. This often leads to bad spending habits amongst children.
Aim of Piggly is to teach children about money management in a simple way.
_
My Process
Research
Starting off, I jotted down a few questions. I looked for the answers on internet. I read some parenting blogs to understand how kids learn about saving money. Some activities/challenges were also discussed in the forums. I also read few academic articles about financial literacy amongst kids. Those articles discussed concepts of delayed gratification, needs vs wants etc.
Understanding Stakeholders
Based on my knowledge about stakeholders, I came up with a user journey map of a child. It shows how child receives, saves and spends money. It also highlights child’s feelings and thoughts while doing it. At the end I have noted what are some opportunity areas in the current journey map.
User Journey Map
After synthesis, I figured out there were three challenges that need to be addressed for financial literacy amongst children.
Challenges
Abstract nature of currency in the digital age
Children’s unfamiliarity with delayed gratification
Nobody to guide them about money management
Once I identified what to focus on, I started brainstorming solutions. I also looked at existing apps working in the same space to see how they are tackling these challenges. I decided on key functionalities and then built a basic information architecture followed by wireframing.
Information Architecture
Wireframes
High Fidelity Design
Prototype Video
