Walmart Global Tech
UX Design Internship
(🔒 Work under NDA)
Designing a Super App experience for Walmart customers where a wide range of services and products are brought together in one ecosystem. The app should map customer’s intent in the session and provide a personalized experience to them.
Deliverables
User Research Insights
Design Concepts
High Fidelity Flows
Concept Video
Duration
6 Months
My Role
User Research
UX Strategy
Interaction Design
Context
“What would the super app experience look like inside Walmart ecosystem?”
This one liner brief came from the business team.
Initial research showed a big problem in the world of mobile apps is the saturation of single-purpose apps. Users have to download a plethora of apps to complete their everyday tasks. This means users have to constantly switch between apps leading to a jarring and fragmented experience.
There is an opportunity to tackle the problem with the introduction of a super app. It will provide an ‘all in one’ experience for users to buy products and avail services as they go about their day to day lives. Connecting different types of services into one ecosystem, a super app can create valuable synergies and unlock new use cases.
Objectives
Understand the needs, motivations and pain points of a typical Walmart customer and figure out whether Super App can be a viable solution for them.
If user research validates the need for a Super App, conceptualize and design a user experience for the same.
Design Process
🔒
The project is under NDA, therefore I’m unable to share the exact details of what I worked on. However, feel free to connect with me offline to know more about it.